SparkleBlob has completed another wonderful and wacky season handing out super sloppy chili cheese dawgs to marathon runners at the LA Marathon! This was our EIGHTH TIME doing this, and as improbable and strange as it seems, people love it, so we keep doing it.
This is what you call a “happening” a piece of art that is pure, participatory ridiculousness at its most encouraging. It’s absurd, but fulfills a purpose: It promises people the California they’ve heard about, it confirms the wild weirdness of LA, and it uplifts the hearts of thousands of people running their butts off at an ungodly morning hour.
Our process begins with waking up before the sun rises and setting up a fully functioning chili cheese dog making factory before 7am when the first runners hit the blacktop. Marathon runners start at Dodger Stadium and make their way 26 miles to the ocean at Santa Monica Pier.
We’ve got music bumping from our speakers, and we’re ringing cowbells, blowing on vuvuzelas, and the signs are out and we’re cheering on all the runners and tellin’ ’em they’re amazing. It’s truly a wonderful time to connect with a large collection of the populace that decided running 26 miles is fun, lol. It’s really something to see so many determined souls, headed toward their personal best, and it’s really a personal best for the entire city.
After the runners come the sanitation workers, and we cheer for them as well, it’s a fortifying, rewarding experience to be there for the City of Angels, and I have a feeling that next March, we’ll be in it for Chili Cheese Dawgs #9!!!